Product Categories

Eight categories.
One shelf strategy.

Every product we develop starts with a planogram gap, a price-point target, and a margin model. Here's where we play.

→ Deeper read: our complete guide to automotive retail category management

01
APPEARANCE CHEMICALS

Car Care & Detailing

From opening-price wash kits to premium ceramic coatings — full good/better/best assortments across the Appearance Chemicals set. Built with retail-ready packaging, bilingual labeling, and shelf-impact graphics that convert in a three-second decision window.

Wash & Wax Interior Cleaner Tire Shine Ceramic Coating Microfiber Kits Detailing Sprays
02
FUNCTIONAL FLUIDS

Functional Fluids

Motor oil, coolant, washer fluid, ATF, brake fluid, and power steering fluid. A top-three dollar category in the aisle — and a non-negotiable table-stake for any serious line review. Blended domestically with MSDS documentation ready for retailer compliance teams.

Motor Oil Coolant / Antifreeze Washer Fluid ATF Brake Fluid Power Steering
03
PERFORMANCE CHEMICALS

Performance Additives

Fuel system treatments, oil additives, octane boosters, and engine cleaners. High-margin performance chemicals with strong repeat-purchase dynamics and impulse-adjacent placement. Private-label ready with good/better/best laddering across price points.

Fuel Treatment Oil Additive Octane Booster Engine Flush Injector Cleaner Diesel Additive
04
INTERIOR ACCESSORIES

Interior & Cargo

Universal-fit floor mats, seat covers, organizers, and cargo solutions. Designed for impulse and planned purchase at mass retail, with packaging that communicates fitment and value on-shelf without associate assistance.

Floor Mats Seat Covers Trunk Organizer Sun Shades Phone Mount Cup Holder Insert
05
AIR CARE

Air Fresheners

Vent clips, hanging cards, sprays, and gel canisters across impulse and everyday price points. A multi-hundred-million-dollar retail category with dense shelf sets, seasonal fragrance rotation, and outsized gross-margin contribution per linear foot.

Vent Clip Hanging Card Gel Canister Spray Freshener Under-Seat Multi-Pack
06
LIGHTING / 12V

Lighting & 12V Electronics

LED upgrades, replacement headlight and tail-light bulbs, USB chargers, dash cams, and 12V accessories. High-ASP SKUs that improve category dollar productivity per linear foot. ETL/UL compliant, FCC tested, and packaged for peg-hook and inline placement.

LED Headlights USB Charger Dash Cam Light Bar Bluetooth Adapter Inverter
07
WIPERS / HARDPARTS

Wipers & Replacement Parts

Wiper blades, replacement bulbs, air filters, cabin filters, and fuses. Bread-and-butter of the automotive aisle — a top-three dollar category alongside Batteries and Motor Oil. High replenishment, strong turns, and an opportunity for private-label margin expansion at every tier.

Wiper Blades Headlight Bulbs Air Filter Cabin Filter Fuses Tail Light Bulbs
08
SAFETY & ROADSIDE

Safety & Roadside

Lithium jump starters, emergency kits, tow straps, tire inflators, and recovery gear. Seasonal velocity with year-round baseline. We spec for DOT and FMVSS compliance and develop co-pack kits for promotional and seasonal end-cap placement.

Jump Starter Road Flares First Aid Kit Tow Strap Tire Inflator Emergency Blanket
Category Buyers

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