Brand owners. CPG operators. Private-label suppliers. Factories overseas and stateside. We're the bridge between your line and the aisles of every major US automotive retailer — Walmart, AutoZone, O'Reilly, Advance, Costco. Category programs, line review, EDI, ACES/PIES, planogram strategy, retail-ready supply. One shop, end to end.
Hiring us is a four-step program. We tell you straight at every gate whether you're a fit, what the math says, and what the buyer will need to see.
We look at your product, MOQs, case-pack flexibility, country of origin, fitment data, and target retailers. You'll know in two weeks whether US national retail is realistic — which chains, in which categories, on what timeline.
Assortment, pricing architecture, packaging spec, POP, and planogram footprint. We map you against the incumbent set, identify the buyer's planogram window, and quantify the GMROI argument before you walk into the room.
We run the buyer pitch. ACES/PIES setup, EDI vendor onboarding, DC-readiness compliance, slotting and free-fill negotiation, MDF and TPR co-pay structuring. We turn the win into shipped product.
Replenishment cadence. Chargeback management. Scorecard health. End-cap and TPR planning. Reset readiness for the next cycle. The first PO is just the beginning — we run the program for the long haul.
Twenty-five minutes of reading covers the entire path from "is my product a fit" through "we shipped the first PO." Operator-grade detail on the retailer landscape, line review, compliance, shelf math, packaging, launch sequence, and offshore considerations. If you only read one thing on this site, this is it.
Read the manufacturer's complete guide →The questions every brand owner asks in the six months before a national launch — line review prep, fitment data, DC compliance, and where private label fits.
A buyer-ready checklist covering the six things every retail category manager is looking for — and the three things that get your line cut before you sit down.
Read post →ACES tells a retailer what your part fits. PIES tells them what it is. A plain-English tour for founders new to the aftermarket data stack.
Read post →What "DC-ready" actually means at Walmart, AutoZone, and O'Reilly — and why your first PO gets chargebacks if you skip the basics.
Read post →Compete branded, supply private label, or both? When each plays, and what the buyer is thinking on the other side of the table.
Read post →Send us a one-paragraph description of what you make and where you'd like to see it. We'll come back inside a week with an honest read on category fit, target retailers, and timeline. No deck. No fluff.
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